Your brand story.
Your creative voice.

Copywriting, brand strategy, content strategy, ecommerce writing, coaching and training for creative businesses big and small.

I help creative businesses communicate more authentically

Don’t you love writing about yourself and your work?

Oh, you don’t?

You’re not alone. Many designers, artists, makers and musicians find it difficult. A chore. A distraction from creating. A time-sucking vortex of frustration and misery. No wonder so many resort to AI for an easy life.

But articulating your brand in a way that gets through to your customers, buyers and the press can be really, really hard. And AI will just make you sound like every other creative out there. Boring. Blah. Bland.

As a jeweller, I know the struggle is real. But as a journalist, copywriter and strategist who has worked for, and with, huge brands for 25 years, I’ve learned a few things. And I’m here to share some secrets.

Let me help you find your brand voice, and craft your web, ecommerce, print and social writing with words that get to the heart of your work.

Gemma

Here’s how I can help you

A shelf of tin buckets containing colourful and well-used pencils, representing writing about unique creative businesses

Brand voice and words

I can help define and refine your unique voice, then write copy that encapsulates your creativity, stands out from AI slop, and helps your customers understand your work.

A Field Notes notebook on a desk with other writing equipment, representing content strategy

Content strategy

Whether it’s social, blog or video, creating content can feel like relentless guesswork. I can help you tell your story with an effective strategy that works for your creative appetite.

A hand making notes with coffee in the background, representing learning to write

Creative and copy coaching

Whether you enjoy the process but need a bit of help, or you’re looking for a sprinkle of creative magic dust, I can bring out the best in your writing, with years of training behind me.

Gemma who?

Why would you put your creative brand in my hands?

Well, I’m a very experienced journalist, a copywriter, a content strategist and a tone-of-voice expert – but I’m also a jeweller, a maker, an artist, a some-time milliner, a try-everything craftsperson.

So I understand how hard it is. I want to make it easier for customers to find independent makers like you – and me. And I know all the tricks the big brands use in their writing – because I’ve done the work for them.

Gemma Champ portrait shot by Greer McNally

Get in touch

If you’d like to chat about how I can help you, just fill in the form and I’ll be in touch soon to book a free consultation.